Effective clean beauty · Made in Berlin

Don’t box
me in.

Vegan, evidence-based skincare formulated around real skin — and real data. Beauty developed with you, not for an average.

Explore the range → Meet the founders
  • Vegan & cruelty-free
  • 100% green · CodeCheck
  • 17 products
A model with AVE & YOU Hydration Hype intensive hydration gel Hydration Hype · Intensive hydration gel

A female-led brand

A German team of scientists, for a new generation of skincare.

We brought together leading scientists and skincare experts to build a female-led, new-generation brand — founded by Prof Dr Franziska Leonhardt & Prof Dr Dominik Michels, advised by dermatologists Dr Timm Golüke and Dr Gregor Wahl.

The core team is backed by a renowned advisory board of beauty and e-commerce leaders, including Mrs Beate Fastrich, former managing director of Estée Lauder Germany.

Prof Dr Franziska LeonhardtCo-Founder & CEO

AVE & YOU co-founders Advising dermatologist Members of the AVE & YOU team

Our own laboratory

Every formula, developed and made in Berlin.

We develop our proprietary formulas and design each product in our own GMP-certified laboratory — vegan, sustainably produced, and backed by in-vivo and in-vitro evidence.

01Pure active ingredients with evidence-based in-vivo & in-vitro studies
02First company in Europe certified 100% green by CodeCheck
03Over 80% of packaging recyclable, reusable & made in Europe
Flatlay of AVE & YOU serums, cleanser and toner

Beauty, meet technology

We know our customer like no beauty brand ever has.

We’ve analysed over 20 million data points and 150,000 customer profiles to create Europe’s first truly personalized skincare — with patent-pending, self-developed algorithms.

94%of customers recommend AVE & YOU
70%repurchase rate
20M+data points analysed
150kcustomer profiles
AVE & YOU product cartons lined up

Ready to retail

The full range

Developed over three years, together with our customers — 17 SKUs across four steps of a complete routine.

RRP €17 – €39 · VAT included

01
Step one

Cleanser

3 products
Cleaning Me Softly
Hydrating gentle cleanser

Cleaning Me Softly

A cleansing gel that lifts dirt, sebum and make-up while adding moisture through a modern 3D hydration complex.

Detox Me
Charcoal detox cleanser

Detox Me

A deep-cleansing, refreshing gel. Active charcoal draws excess oil and impurities out of the pores.

Foamy & Famous
Hydrating foamy cleanser

Foamy & Famous

A luxurious foam of mild sugar-based surfactants — thorough yet soft, even on the most sensitive skin.

02
Step two

Toner

2 products
Perfectionist Rose toner
Perfectionist Rose

Rose Toner

Organic rose hydrolate and hyaluronic acid tone and replenish dry skin with a velvety, soothing finish.

Perfectionist Hamamelis toner
Perfectionist Hamamelis

Hamamelis Toner

Instant mattifying and deep-pore cleansing with organic witch hazel for a calming, anti-inflammatory effect.

03
Step three

Serum

8 products
Urban Defense serum
Anti-pollution & bluelight

Urban Defense

Floods stressed skin with moisture and counters ageing with the miracle ingredient Juvinity™.

Bye Blemishes serum
Impurity reducing

Bye Blemishes

Reduces UV-induced DNA damage and inflammation with the active ingredient Brightenyl®.

Happily Hydrated serum
Ultimate hydrating

Happily Hydrated

A triple hyaluronic acid combination for intense moisture and visibly softened fine lines.

Perfection Boost serum
Deep nourishing oil

Perfection Boost

Smooths skin with Bakuchiol and four natural oils, including jojoba and broccoli-seed oil.

The Youth Boost serum
Firming & reviving

The Youth Boost

Firms and revives stressed skin with Juvinity™ to counteract the visible signs of ageing.

Fully Flawless serum
Even complexion

Fully Flawless

Evens the complexion and reduces UV-induced damage with the active ingredient Brightenyl®.

Bye Wrinkles serum
Ultimate anti-aging

Bye Wrinkles

A highly concentrated peptide complex boosts collagen synthesis with LIFTONIN®-XPRESS.

Get Glowing serum
Hydrating glow

Get Glowing

Protects against changing climates and restores a radiant, healthy-looking complexion.

04
Step four

Cream & Moisturizer

4 products
Hydration Hype moisturizer
Intensive hydration gel

Hydration Hype

An oil-free, long-lasting moisturiser targeting the deepest layers while reducing blemishes.

The Cream of Me for oily skin
For oily skin · Bestseller

The Cream of Me — Oily

A lightweight lotion with a matte finish that absorbs fast and fights impurities.

The Cream of Me for combination skin
For combination skin · Bestseller

The Cream of Me — Combination

Linoleic acid, shea butter and vitamin E harmonise and moisturise without any greasiness.

The Cream of Me for dry skin
For dry skin · Bestseller

The Cream of Me — Dry

Valuable natural oils, ceramides and the biofunctional Chronogen for deeply nourished skin.

Recognised in the industry

Setting new standards.

WinnerDouglas Fast Forward Beauty Challenge
WinnerGerman Brand Awards 2020 — Beauty & Care
WinnerPure Beauty Global Awards — Best Skincare
FinalistAI Awards 2020 — Top 3 AI Startups
Top 100Innovation CEOs Award 2021

For retail partners

Let’s bring it to your shelf, together.

Start the conversation →